Having a web site is the first step in a journey of online marketing. Kolb Net Works is here to support your effort all the way.

View a sample keyword ranking report!

This is just a  part of the analysis we can do for you and your web site.

Web Site Marketing
The development and design of your web site is a positive first step to establishing a successful web site. However, to make your presence on the Internet successful, you need to consider ongoing marketing.

Online marketing involves using the Internet to gain traffic. Offline marketing involves traditional marketing; print, mail, radio, TV, billboards, etc. Kolb Net Works specializes in Online Marketing and also offers traditional offline marketing services.

Online Marketing
Online marketing looks at how the Internet (and its viewers) sees your web site.

Online marketing includes:

1. Search Engine Optimization
2. Search Engine Submission
3. Link building (getting other sites with related traffic to link to you)
4. Paid search engine ads
5. Paid non search engine ads
6. Email marketing (to drive people to your site)
7. Site Promotions (contests, polls, etc.)

Search Engine Optimization includes analyzing search engine ranking and results to determine which keywords and search engines referrals are the most effective. We use this information to focus our marketing efforts to the portals and search engines that are most productive for your target demographic. The result of successful online marketing is an increase in quality site traffic. Since e-commerce success is directly associated with increased site traffic, expert online marketing can lead to increased sales.

Basic Steps involved in Search Engine Optimization and Marketing:

1. Gather current web site traffic statistics, link popularity and sales / leads per month (to document starting point).
2. Educate client about keywords, and then get 1 main keyword phrase and several secondary keyword phrases that the client wants to rank well on.
3. Do initial Search Engine ranking report which will show what search engines currently index the web site and how the site is ranked for the keyword phrases.
4. Tweak the web site to focus in on the keyword phrases. This can include modifying:
   1. Web Page titles
   2. Web Page description tags
   3. Web Page keyword tags
   4. Web Page file names
   5. Image file name
   6. Image Alternate Text tags
   7. Link descriptions
   8. Web Page text (content)
5. Submit the site to major search engines.
6. Set the site ranking reports to run weekly, analyze ranking reports and site traffic reports to see results. Compare client site to top ranking sites.
7. Repeat steps 4 thru 6 as desired by client.

We use commercially developed software for Search Engine Submission and Search Engine Ranking activities. This software gets regular periodic updates from the manufacturer to help stay on top of the fast changes in search engine rules. You can view the search reports via your web browser.

Our online marketing labor rate is $70 per hour. Most sites should budget at least one hour per month for on-line marketing. E-commerce sites should budget two or more hours per month.

Offline Marketing
We also support marketing solutions using traditional media: print, radio, TV, direct mail, etc.
 

Kolb Net Works also offers ancillary design services including:

• Web site / ECommerce / Database / hosting and maintenance
• Domain Registration
• Search Engine Optimization
• Email marketing
• Streaming Media live broadcast and archive
• Flash & Shockwave Development
• Logo Design / Development
• Print Ads
• Brochure / flyer / newsletter design
• Poster design / Buttons / Election campaign
• Postcard design
• Kiosk development
• Ad Campaign Development
• Radio spot writing and producing
• Voice over narration / On Hold messages
• Custom screen saver creation