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Hello Kolb Net Works clients and friends,
So far we are 3 for 3 for getting the newsletter out every month in
2003! This month (further down in the newsletter) I share with you
some tips I’ve learned while preparing our company newsletter that
may help you with your own.
Internet Marketing:
I will be presenting a seminar on Internet Marketing, Friday, March
21, 8:00 AM
at the Williamsport / Lycoming Chamber of Commerce as part of their
Technology Education series. I expect to cover topics including
Search Engine Optimization (SEO), Getting Links and Email
Newsletters. We’ll also look at web site traffic statistics. The
cost is $7 for chamber members, $10 otherwise. It’d be great to see
a couple of you folks there! Call the Chamber at 570-326-1971 for
more info, or register online at:
http://www.thechamber.net/cgi-bin/foxweb.dll/wlx/cal/wlxprofile?caleid=760&cc=WPLYCOM
Redesigned web site launch:
www.rsalberts.com
– R.S. Alberts
Company is
one of America’s most resourceful, full service,
multifaceted custom molders using epoxy, urethane and silicone as
mold making compounds. Since 1963, the Alberts
Company has been manufacturing tooling, molds and custom-molded
parts including some really cool stuff like roller coaster seat
padding, cordless drill casings and instrument cases. See their
redesigned web site for more product pictures.
Ecommerce news:
www.martysbicycles.com –
Marty’s Bicycles
ecommerce site has gone live using the Smart
Etailing engine. This engine fuels several large bike related
sites and has some 16,000 products available through it. If you need
a new bike, or just a single part, visit Marty’s site or give him a
call at 546-3142.
Email Newsletters:
Here are
some tips that are working for me -
-
Establish a
place to keep news and links during the month as you read your
email and surf. This way, when you get a moment to work on the
newsletter, you’ll have content already to use.
-
Check all your
hyperlinks before sending.
-
Send your
newsletter draft to at least one person before sending it out to
your email list. We all make mistakes,
do your best to catch them before they go out.
-
On the flip side
of that though, don’t send the newsletter out to more than 2 or 3
people. If your company has a sign off list, then follow your
internal guidelines. Having too many people proof your work will
hold up your publish date and possibly halt your effort
altogether. If you wait until the newsletter is perfect, it
probably won’t get sent.
-
Consider sending
out an email to your co-workers advising them of your publish date
and asking for their input and content.
-
A good time to
update your email address list for your newsletter is when you do
billing. Make sure everyone you send a bill to gets your
newsletter.
-
An email
newsletter takes up bandwidth proportionate to the number of email
addresses you are sending to and the size of the newsletter. Send
your newsletter out before office hours or at the end of the day
to reduce the chances of clogging your Internet connection as they
go out.
As you start your
email newsletter address list, please include my email address so I
can see how you’re doing.
Sincerely,
-----
Kathy Kolb
President, Kolb Net Works, Inc. - Powerful Web Solutions
http://www.kolbnetworks.com
--- (570) 326-2888 ---
kathy@kolbnetworks.com
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